To keep up with Miami's night life, Burger King (BKC)'s new Whopper bar will offer American beer and Whopper sandwiches around the clock, staying open 24 hours a day, seven days a week . . . .
"That adds a new element to the Burger King brand," said Tom Forte, an analyst at Telsey Advisory Group. "It also creates a different mystique for going to a Whopper Bar versus a traditional restaurant."Mystique? I'm not sure which is worse: Eating a Whopper or having to choose between Budweiser, Miller Lite and Bud Light Lime.
Though I can honestly say I won't be rubbing elbows with The King anytime soon, I do applaud BK for their forward-thinking ways.
(as was released a few months back, Starbucks is doing the same up in Seattle, piloting a wine/beer/coffee bar)